📄 Article
✓ Link checked
Freemium
Intermediate
This guide breaks an ICP into demographic, psychographic, and position attributes, then walks through a real worked example, Wealthfront's Tax Loss Harvesting product, showing each attribute filled in. It is useful specifically because it treats problem-solution fit as a check on your ICP, not just a list of traits. Treat it as a template to fill in with your own numbers rather than something to only read.
Define the ideal customer profile
From Reforge Guides 15 min read
- Split your ICP into demographic, psychographic, and position attributes rather than one long list.
- Verify your ICP against a real worked example before trusting your own draft.
- Confirming problem-solution fit is part of confirming the ICP, not a separate step.
