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This is a focused piece on the outcomes over output idea in our short answer, and it catches a common trap: writing goals that are really features in disguise. Pichler gives you a simple test, keep asking why, to turn a feature wish into the real result you want. Read it to make sure your roadmap describes impact, not just a list of things to ship.
Get the Outcomes on Your Product Roadmap Right
From romanpichler.com by Roman Pichler 10 min read
- State the result you want, not the feature you plan to ship
- Ask why repeatedly to find the true outcome behind a request
- An outcome roadmap keeps the team solving problems, not ticking boxes
