🎧 Podcast
✓ Link checked
India
Free
Intermediate
Before deciding where to spend your effort, it helps to hear how Indian B2B founders and go-to-market leaders actually reach and win buyers. This is India's best-known B2B SaaS podcast, hosted by a longtime GTM practitioner, with candid founder and operator conversations about channels, communities, and how deals really start here. Use it to sanity-check your channel choice against real behaviour, not assumptions.
SaaS Sessions
On saassessions.com by Sunil Neurgaonkar episodes run about 30 to 45 minutes
- Indian B2B buying often starts through peers, communities, and referrals, so the discovery channel is rarely just a search box.
- Hearing operators talk through their own go-to-market helps you judge which channel is worth your limited time.
- Distribution is a repeated theme across episodes, which is the honest frame for the SEO-versus-LinkedIn-versus-WhatsApp question.
