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Sajith Pai

1 resource from Sajith Pai we point founders to, and the questions each answers.

✍️ Essay
✓ Link checked India Free Intermediate

Essential reading for anyone sizing an Indian market. Pai shows that India's billion people are not one payable market: roughly a hundred million strong India1 is the real paying base for most startups, not the headline population. It is the sharpest correction to the huge TAM trap in an Indian context, and helps you size the segment that will actually transact.

India1, Avocado Startups, and Finding Product Market Fit

From Sajith Pai by Sajith Pai

  • India1, around a hundred million people, is the real paying market for most startups
  • A billion population is not a billion paying customers
  • Size the segment that can actually transact, not the whole country
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Answers How big does my market need to be for this to be a real business? How do I size a market for India specifically when data is messy? How do I size a market I want to sell to businesses outside the big Indian startup hubs? How do I tell the difference between a trend that only matters to Silicon Valley and one that will actually land in India?
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