📖 Book
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Intermediate
Two former Amazon VPs explain the PR/FAQ method: writing the press release before you build anything, for far more initiatives than you'd expect to warrant one. It's a concrete way to live out your short answer, because if you draft a mini press release for every feature, integration, or case study, you naturally start treating each one as launch-worthy instead of saving up for a 'real' launch.
Working Backwards: Insights, Stories, and Secrets from Inside Amazon
From St. Martin's Press by Colin Bryar, Bill Carr ~350 pages
- Amazon writes a press release before building, for far more things than you'd expect to warrant one.
- The PR/FAQ habit forces you to articulate why any given change is worth telling customers about.
- Applying this to small changes, not just big ones, is what turns launching into a habit.
