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Why we picked it Written for Indian founders, it names the local trap of jumping straight to wireframes and dev without watching a single real user, precisely because dev is cheap here so the cost gets paid after launch. It makes the case for testing a prototype early in the Indian context. A useful nudge if your instinct is to just ship and see.
UX Design vs UI Design: What Indian Founders Need to Know Before Building a Product
From Vamos Digital by Vamos Digital
- Building from your own assumptions solves your problem, not the user's.
- Cheap dev makes skipping user testing tempting and expensive later.
- Test an interactive prototype before you commit engineering time.
