2 resources from Version One Ventures we point founders to, and the questions each answers.
📄 Article
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Why we picked it
Written by an investor who founded and sold a marketplace himself, this is a structured handbook covering business models, liquidity, and how to spark the supply and demand loop. It is broader than a single essay, so it helps you understand what kind of marketplace you are actually building. Read it to place your hand matching experiment inside the bigger picture.
Why we picked it
A VC makes the case that outsourcing a core function may buy short term speed but stops you building the expertise your company needs to compete. It is the sharpest one page statement of why an agency should never become your permanent engineering team. Use it to decide, before you sign anything, which parts of the build are truly your core.
