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Why we picked it Amazon's trick is to write the customer facing press release and FAQ before building anything, which forces you to describe the experience in the customer's words first. That is the same discipline our answer asks for: start from what the user does and gets, not the machinery. The FAQ section is a natural place to list what you are deliberately not doing in version one.
The Amazon Working Backwards PR/FAQ Process
From Working Backwards (Colin Bryar and Bill Carr) by Colin Bryar and Bill Carr 12 min read
- Describe the finished experience from the customer's side first
- Iterating on a document is far cheaper than iterating on code
- The FAQ forces you to answer the hard scope questions up front
