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Press is one of the easiest excuses to relaunch that founders under-use, and this guide teaches you to treat it as ongoing relationship-building with reporters rather than a one-time pitch saved for a big round or milestone. It pairs well with your short answer, since if you build a few real reporter relationships, every meaningful update becomes a small, low-effort story you can pitch.
Getting press for your startup
From Y Combinator (YC Startup Library) by Y Combinator
- Treat press like business development: build reporter relationships before you need them.
- Warm introductions beat cold pitches, and that pipeline takes ongoing work, not a one-time push.
- Small, real updates are pitchable once you already have the relationship in place.
