📄 Article
India
Free
Beginner
Why we picked it A landmark Indian example of content-led growth, Zerodha built trust and a huge audience by teaching in public for free. The model any founder can copy.
Varsity by Zerodha, learn to build an audience by teaching
From Zerodha Varsity by Zerodha Resource hub
- Free, genuinely useful educational content builds long-term trust
- Teaching in public converts audience into customers over time
- Consistency on one platform compounds faster than scattered campaigns