Grow & market
Growth fundamentals & metrics
Measure what matters, grow what compounds.
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How do I define and track weekly active users in a way that is honest for a low-frequency product?
WAU only makes sense if your product is genuinely meant to be used weekly, so for something people naturally touch monthly or per project, forcing ...
How should I think about growth metrics differently for a WhatsApp-first or offline-heavy Indian consumer product?
Much of your funnel and retention happens where your analytics cannot see it (a WhatsApp group, a phone order, a shop counter), so build in lightwe...