Growth & Marketing
Growth fundamentals & metrics
Measure what matters, grow what compounds.
What is a growth loop and why is it better than a funnel?
A funnel pushes users in one direction and dies at the bottom; a growth loop is a self-reinforcing system where the output of one user (content, re...
How should I set up a simple growth model or dashboard?
Model growth as an equation: new + resurrected users minus churned, broken down by your two or three real acquisition channels. Build it in a sprea...
Why did my marketing channel stop working after a few months?
This is Andrew Chen's Law of Shitty Clickthroughs: every channel decays as novelty fades and competitors pile in. Nothing's broken with you; the ch...