Grow & market

Growth fundamentals & metrics

Measure what matters, grow what compounds.

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How do I define and track weekly active users in a way that is honest for a low-frequency product? WAU only makes sense if your product is genuinely meant to be used weekly, so for something people naturally touch monthly or per project, forcing ... Intermediate 3 resources → What early growth mistakes should a first-time non-technical founder avoid when reading their metrics? The three that catch most people: celebrating cumulative totals (signups only ever go up, so they tell you nothing), averaging across cohorts so a ... Beginner 3 resources → How should I think about growth metrics differently for a WhatsApp-first or offline-heavy Indian consumer product? Much of your funnel and retention happens where your analytics cannot see it (a WhatsApp group, a phone order, a shop counter), so build in lightwe... Intermediate 3 resources →
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