We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Defining your ideal customer

Know exactly who you're for (and who you're not).

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What is an ideal customer profile and how do I define mine? An ICP is a precise description of the customer who gets the most value from you and gives you the most back, by firmographics, situation, and the ... Beginner 2 resources → How specific should my target customer be when I'm just starting? Absurdly specific, a single, describable type of person or company in a single situation. 'Small B2B SaaS founders in India doing their first cold ... Beginner 3 resources → How specific should my ideal customer be for a consumer app versus a B2B tool? For B2B you can and should get specific by role, company size, and trigger event because a handful of accounts can matter, while consumer needs a s... Beginner 3 resources → Is it a red flag if my ideal customer is someone exactly like me? Building for yourself is a legitimate advantage because you understand the pain deeply and can move fast, and plenty of good products started this ... Beginner 3 resources →
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