Customers & Research

Defining your ideal customer

Know exactly who you're for (and who you're not).

Level All Beginner Intermediate
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Technical Solo Founder Non-Technical Founder
What is an ideal customer profile and how do I define mine? An ICP is a precise description of the customer who gets the most value from you and gives you the most back, by firmographics, situation, and the ... Beginner 2 resources →