Understand your customers
Defining your ideal customer
Know exactly who you're for (and who you're not).
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What is an ideal customer profile and how do I define mine?
An ICP is a precise description of the customer who gets the most value from you and gives you the most back, by firmographics, situation, and the ...
How specific should my target customer be when I'm just starting?
Absurdly specific, a single, describable type of person or company in a single situation. 'Small B2B SaaS founders in India doing their first cold ...
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