Understand your customers
Defining your ideal customer
Know exactly who you're for (and who you're not).
Who's asking
Everyone
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Showing 2 of 18 questions. Clear filters
Should I focus on one customer segment or serve everyone who'll pay?
One, ruthlessly. Serving everyone means your product, messaging, and support get pulled in ten directions and you win nobody's heart. Dominate a si...
Should my ideal customer be the person who pays or the person who uses the product?
Separate the two early because they often aren't the same person, and your whole go-to-market shifts depending on who you center. Whoever holds the...
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