Customers & Research

Defining your ideal customer

Know exactly who you're for (and who you're not).

Level All Beginner Intermediate
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Technical Solo Founder Non-Technical Founder
Should I focus on one customer segment or serve everyone who'll pay? One, ruthlessly. Serving everyone means your product, messaging, and support get pulled in ten directions and you win nobody's heart. Dominate a si... Intermediate 2 resources →