Customers & Research
Defining your ideal customer
Know exactly who you're for (and who you're not).
What is an ideal customer profile and how do I define mine?
An ICP is a precise description of the customer who gets the most value from you and gives you the most back, by firmographics, situation, and the ...
Should I focus on one customer segment or serve everyone who'll pay?
One, ruthlessly. Serving everyone means your product, messaging, and support get pulled in ten directions and you win nobody's heart. Dominate a si...