We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Defining your ideal customer

Know exactly who you're for (and who you're not).

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What's the difference between defining a niche and just being too small to matter? A good niche is small in headcount but deep in pain and willingness to pay, while a bad niche is small because there simply isn't enough there to b... Intermediate 3 resources → My ideal customer can't afford my product. Did I define them wrong? Not necessarily, but you've hit the most useful signal in ICP work: pain without budget is not a market. Either you defined the pain right but the ... Intermediate 3 resources →
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