We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 13 cities confirmed, 701 founders registered. Any city that reaches 20 interested founders is on too. See your city
Understand your customers

Defining your ideal customer

Know exactly who you're for (and who you're not).

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How specific should my target customer be when I'm just starting? Absurdly specific, a single, describable type of person or company in a single situation. 'Small B2B SaaS founders in India doing their first cold ... Beginner 3 resources → How do I define an ideal customer for a product no one is searching for yet? When there's no existing search demand, you can't define your ICP by category, so define it by the underlying pain and the moment it becomes urgent... Advanced 3 resources → What's the difference between defining a niche and just being too small to matter? A good niche is small in headcount but deep in pain and willingness to pay, while a bad niche is small because there simply isn't enough there to b... Intermediate 3 resources → How specific should my ideal customer be for a consumer app versus a B2B tool? For B2B you can and should get specific by role, company size, and trigger event because a handful of accounts can matter, while consumer needs a s... Beginner 3 resources → My ideal customer can't afford my product. Did I define them wrong? Not necessarily, but you've hit the most useful signal in ICP work: pain without budget is not a market. Either you defined the pain right but the ... Intermediate 3 resources →
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