Co-founders, team & legal
IP, licenses & regulatory
Protect your idea, stay legal to sell.
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How do I protect my idea when I have to share it to get it built?
You mostly can't, and you mostly don't need to. Raw ideas aren't protectable and aren't worth stealing, execution is the moat, and the people who c...
Can I protect my idea with a patent or an NDA before I launch?
A pure idea can't be patented, patents protect a specific, novel, non-obvious invention, not a concept or a business model. An NDA can protect a co...
When is an NDA actually worth it, and when is it just theatre?
An NDA earns its keep with vendors, contractors, employees, and manufacturing partners who touch real trade secrets, source code, or customer data,...
Trademark vs patent vs copyright, which one do I actually need?
For most founders, a trademark is the one that matters: it protects your brand name and logo so nobody else can trade under it, and it's cheap and ...
Do I really need a privacy policy and terms of service before I launch, or can I add them later?
Add them before launch, not later, because a payment gateway, app store, or the DPDP Act will demand them and a missing policy exposes you personal...
Do I need to register a company before I can legally sell, or can I start as a sole proprietor?
You can legally start selling as a sole proprietor or a GST-registered individual, and for a first paid experiment that is perfectly fine and cheap...
When do I actually need to register for GST, and what happens if I sell without it?
You must register for GST once you cross the turnover threshold (broadly 40 lakh for goods, 20 lakh for services, lower in some states), but you ne...
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