Understand your customers

Understanding the problem (JTBD)

People hire products to do a job, find the job.

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My product is for Indian small businesses who mostly run their operations on WhatsApp. How do I frame the job against a free tool they already love? The job isn't "replace WhatsApp", it's whatever WhatsApp does badly at scale: losing track of orders, no records, chaos when volume grows. Frame yo... Advanced 3 resources →
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