Customers & Research

Understanding the problem (JTBD)

People hire products to do a job, find the job.

Level All Beginner Intermediate Advanced
Who's asking Everyone Idea-Stage Founder Builder Launcher Grower Non-Technical Founder Domain Expert
Who are my real competitors once I think in jobs to be done? Anything the customer currently 'hires' to get the same job done, including a spreadsheet, a WhatsApp group, a competitor, or doing nothing at all.... Intermediate 3 resources →