Get your first customers
Launching (again and again)
A launch is a tactic you repeat, not an event.
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How do I turn a launch into an ongoing drip instead of one spike that flatlines two days later?
The spike-then-flatline pattern happens because you spent all your material in one day and then went silent, so plan a launch as a two-week campaig...
Every launch I ask friends to upvote and share. Is leaning on my network for each launch going to burn it out?
Your network isn't an infinite well, and asking the same fifty people to boost every launch trains them to ignore you, so spend that goodwill delib...
How do I actually measure whether a launch worked, beyond the vanity upvotes and traffic spike?
Traffic and upvotes tell you almost nothing; the questions that matter are how many people did the one action you care about (signed up, paid, repl...
I relaunched a product that failed the first time. How do I frame it so it doesn't look like I'm just recycling a flop?
Don't hide the first attempt, name it: say plainly what didn't work, what you learned, and what's genuinely different now, because founders and buy...
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