Get your first customers
Launching (again and again)
A launch is a tactic you repeat, not an event.
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When is my product 'ready' to launch?
Sooner than you think, a launch is not one perfect moment, it's something you'll do again and again. Ship as soon as it solves one real problem for...
My launch flopped and nobody cared, did I mess it up?
Probably not, and definitely not fatally. Most first launches get ignored, that's normal, which is exactly why you should treat launching as a repe...
What does a 'soft launch' actually look like, and is it just a cop-out for being scared to ship?
A soft launch is putting the product in front of a small, warm group before you make noise, so you catch the obvious breakage and get real reaction...
I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating?
If the change you're making wouldn't change whether a stranger understands what you sell and clicks, it's procrastination dressed as craft. Ship wh...
How do I write the actual launch post so it doesn't read like a press release nobody asked for?
Lead with the specific pain and who has it, not with your company name and a feature list, because strangers care about their problem before they c...
I'm a solo non-technical founder with no audience. How do I launch when I have zero followers to post to?
With no audience, your launch is one-to-one before it's one-to-many: personally message every relevant person you know and ask for a look or an int...
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