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Launching (again and again)

A launch is a tactic you repeat, not an event.

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Who's asking Everyone Aspiring Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Anywhere Founder Repeat Founder

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Should I gate my launch behind a waitlist, or does a waitlist just kill the momentum I worked to build? A waitlist only helps if you genuinely can't onboard everyone at once (capacity, unit economics, hand-holding), in which case it protects the exper... Intermediate 20 resources → My co-founder wants a big coordinated launch, I want to just ship quietly and iterate. Who's right? You're arguing about two different bets: a big launch buys a concentrated spike of attention you can only spend once, while quiet iteration buys le... Intermediate 19 resources →
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