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Launching (again and again)

A launch is a tactic you repeat, not an event.

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When is my product 'ready' to launch? Sooner than you think, a launch is not one perfect moment, it's something you'll do again and again. Ship as soon as it solves one real problem for... Beginner 19 resources → My launch flopped and nobody cared, did I mess it up? Probably not, and definitely not fatally. Most first launches get ignored, that's normal, which is exactly why you should treat launching as a repe... Beginner 20 resources → What does a 'soft launch' actually look like, and is it just a cop-out for being scared to ship? A soft launch is putting the product in front of a small, warm group before you make noise, so you catch the obvious breakage and get real reaction... Beginner 20 resources → I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating? If the change you're making wouldn't change whether a stranger understands what you sell and clicks, it's procrastination dressed as craft. Ship wh... Beginner 20 resources → Should I gate my launch behind a waitlist, or does a waitlist just kill the momentum I worked to build? A waitlist only helps if you genuinely can't onboard everyone at once (capacity, unit economics, hand-holding), in which case it protects the exper... Intermediate 20 resources → How do I write the actual launch post so it doesn't read like a press release nobody asked for? Lead with the specific pain and who has it, not with your company name and a feature list, because strangers care about their problem before they c... Beginner 17 resources → My co-founder wants a big coordinated launch, I want to just ship quietly and iterate. Who's right? You're arguing about two different bets: a big launch buys a concentrated spike of attention you can only spend once, while quiet iteration buys le... Intermediate 19 resources → I relaunched a product that failed the first time. How do I frame it so it doesn't look like I'm just recycling a flop? Don't hide the first attempt, name it: say plainly what didn't work, what you learned, and what's genuinely different now, because founders and buy... Advanced 17 resources →

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