First Customers (GTM)

Launching (again and again)

A launch is a tactic you repeat, not an event.

Level All Beginner Intermediate
Who's asking Everyone Aspiring Founder Builder Launcher Grower Indie Hacker Technical Solo Founder Non-Technical Founder Repeat Founder
How do I actually launch on Product Hunt and not embarrass myself? Read Product Hunt's own official launch guide first, it kills the common myths. Prepare weeks ahead: line up your assets, warm up an audience, laun... Intermediate 2 resources → What's the best channel to launch on, Product Hunt, Reddit, Hacker News, or LinkedIn? Whichever one your customers actually use, don't launch on Product Hunt just because everyone does. Match the channel to your audience: developers ... Intermediate 3 resources → How do I build up an audience before I launch so it's not just crickets? Start building in public months before you ship, share the journey, post progress, and collect an email list and community you can rally on launch ... Intermediate 2 resources →