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Launching (again and again)

A launch is a tactic you repeat, not an event.

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When is my product 'ready' to launch? Sooner than you think, a launch is not one perfect moment, it's something you'll do again and again. Ship as soon as it solves one real problem for... Beginner 20 resources → How do I actually launch on Product Hunt and not embarrass myself? Read Product Hunt's own official launch guide first, it kills the common myths. Prepare weeks ahead: line up your assets, warm up an audience, laun... Intermediate 15 resources → What's the best channel to launch on, Product Hunt, Reddit, Hacker News, or LinkedIn? Whichever one your customers actually use, don't launch on Product Hunt just because everyone does. Match the channel to your audience: developers ... Intermediate 17 resources → How do I build up an audience before I launch so it's not just crickets? Start building in public months before you ship, share the journey, post progress, and collect an email list and community you can rally on launch ... Intermediate 18 resources → I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating? If the change you're making wouldn't change whether a stranger understands what you sell and clicks, it's procrastination dressed as craft. Ship wh... Beginner 20 resources → Should I gate my launch behind a waitlist, or does a waitlist just kill the momentum I worked to build? A waitlist only helps if you genuinely can't onboard everyone at once (capacity, unit economics, hand-holding), in which case it protects the exper... Intermediate 20 resources → How do I turn a launch into an ongoing drip instead of one spike that flatlines two days later? The spike-then-flatline pattern happens because you spent all your material in one day and then went silent, so plan a launch as a two-week campaig... Advanced 19 resources →
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