Growth & Marketing

Paid acquisition basics

Buy customers profitably, or don't buy them.

Level All Beginner Intermediate
Who's asking Everyone Launcher Grower Non-Technical Founder Domain Expert Tier-2/3 India Founder
Should I even be running paid ads at this stage? Only if you already have retention and a clear sense of what a customer is worth; otherwise you're paying to fill a leaky bucket. Most early startu... Beginner 2 resources →