Growth & Marketing
Paid acquisition basics
Buy customers profitably, or don't buy them.
Should I even be running paid ads at this stage?
Only if you already have retention and a clear sense of what a customer is worth; otherwise you're paying to fill a leaky bucket. Most early startu...
What makes a paid ad actually convert?
The creative does 80% of the work, not the targeting: a scroll-stopping hook, one clear promise, and a landing page that keeps the exact promise th...