Article · Help page

About negative keywords (Google Ads Help)

Google · support.google.com Free Beginner

How negative keywords stop ads showing for searches you do not want, such as 'free', 'jobs' or 'course'.

  • Add irrelevant terms you find every week.
  • Use match types so a negative does not block good searches.
Open on support.google.com ↗

The question it answers

  1. How do I run Google Ads for my business?

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