Article · Help page

About the search terms report (Google Ads Help)

Google · support.google.com Free Beginner

The report that shows the actual searches your ads appeared for, the source of new keywords and negatives.

  • Read it weekly for the first months.
  • Turn converting searches into keywords and junk into negatives.
Open on support.google.com ↗

The question it answers

  1. How do I run Google Ads for my business?

Read with it

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  2. Google's own five-step setup for a Search campaign: goal, settings, ad groups, ads and budget. At least one conversion goal is... support.google.com Article · Help page Create a Search campaign (Google Ads Help) Google
  3. Google's keyword research tool inside Google Ads: search volumes, trends and bid ranges for the phrases people type. ads.google.com Tool · Product page Keyword Planner (Google Ads) Google
  4. How Google Ads budgets work: an average daily budget, a monthly figure of daily budget times 30.4, and overdelivery on busy days. support.google.com Article · Help page Choose your bid and budget (Google Ads Help) Google
  5. Google's three-step setup for measuring leads and sales from your website with the Google tag, which bidding and reporting... support.google.com Article · Help page Set up your web conversions (Google Ads Help) Google
  6. How negative keywords stop ads showing for searches you do not want, such as 'free', 'jobs' or 'course'. support.google.com Article · Help page About negative keywords (Google Ads Help) Google
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