Video · About 15 minutes

Alex Hormozi's Content Strategy (REVEALED)

Alex Hormozi · Acquisition.com (YouTube) Free Intermediate

Alex Hormozi's Content Strategy (REVEALED)

Hormozi lays out a plain framework for judging whether content is landing, and the useful part is that he changed his own approach when the views looked great but the right people were not responding. He argues for watching quality of engagement and who is actually converting over raw view counts, which is exactly the shift a founder needs when a post gets impressions but no DMs or signups. Treat it as one operator's opinionated system, not gospel, and take the measurement mindset more than the exact tactics.

  • Big view counts can hide a miss: fewer views with 25 percent more comments per view and higher opt-ins was the better outcome for him.
  • Judge content by whether it reaches and converts the right audience, not by whether the numbers look impressive.
  • Decide what a win looks like before you post, then read the response against that instead of chasing whatever spiked.
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The question it answers

  1. How do I know if my content is actually working, or if I'm just posting into the void?

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