Article · 8 min read

Be comfortable killing your features

Ruairí Galavan · Intercom Free Intermediate

This is the cleanest short argument that a product keeps its value by staying focused, not by accumulating features. It walks through why the feature you designed, fought for, and launched is exactly the one you defend past its usefulness, and why cutting it is part of the job. Read it when you feel guilty about removing something you built.

  • A product holds its value by keeping focus, not by piling on features
  • The features you fight hardest for are the ones you defend past their usefulness
  • Killing a feature is a normal product decision, not a failure

The question it answers

  1. When is it right to stop iterating on a feature and just kill it?

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