Tool · ongoing

G2, software reviews and competitive comparison

G2 Freemium Beginner

The fastest way to mine real customer complaints and comparisons about your competitors, the negative reviews are a free roadmap to your differentiation. A staple competitive-research tool.

  • Read competitor reviews (especially critical ones) to find unmet needs
  • Compare feature grids and pricing across alternatives quickly
  • Spot which segments love or hate a competitor
  • Use recurring complaints as your wedge into the market
Open on g2.com ↗

It answers 3 questions

  1. How do I research my competitors properly?
  2. What tools should I use to track competitors and market landscape?
  3. How do I recruit and interview my competitor's customers without it getting weird or them shutting down?

Read with it

  1. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  2. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  3. The reference primer on the metrics and market-sizing logic investors use, including bottom-up market sizing that keeps... a16z Article · ~15 min read 16 Startup Metrics Andreessen Horowitz (a16z)
  4. The most-quoted primary source on why founders should launch fast and iterate, short, canonical, and from the co-founder of YC.... paulgraham.com Article · ~8 min read Startups in 13 Sentences Paul Graham
  5. The standard modern playbook for keeping discovery continuous so roadmap decisions stay grounded in real customer input, not... Product Talk Book · ~240 pages Continuous Discovery Habits Teresa Torres
  6. Video · ~25 min How to Talk to Users Eric Migicovsky
eChai Partner Brands The partnership →