Tool

Google Analytics

Google · marketingplatform.google.com Free Beginner

Google's web and app analytics, free of charge for small businesses: where visitors come from and which marketing brings sales.

  • Free of charge.
  • Shows which channel brings visits and conversions.
  • Set it up before you spend on ads, not after.
Open on marketingplatform.google.com ↗

It answers 2 questions

  1. Which product analytics tool should a startup use?
  2. Which marketing tools should a small business use?

Read with it

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  2. A short, opinionated guide to tracking the events that actually matter, your growth events like signup, activation, and... PostHog Docs Article · Short read Product analytics best practices PostHog Docs
  3. A tracking plan is the single document that keeps your analytics from rotting into noise. This guide shows how to define events... Amplitude Blog Article · Long read How to create a tracking plan Amplitude Blog
  4. Google's free listing that puts your business on Search and Maps with photos, hours, reviews and a link to your site. The page... business.google.com Tool Google Business Profile Google
  5. Product analytics with experiments, feature flags and session replay in one tool, with a free allowance that renews every month... posthog.com Tool · Pricing page PostHog pricing PostHog
  6. An email marketing and messaging platform priced by emails sent rather than contacts. The free plan sends up to 300 emails a... brevo.com Tool · Pricing page Brevo pricing Brevo
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