Tool

Google Keyword Planner

Google · business.google.com Free Beginner

Google's free keyword tool inside Google Ads: how often terms are searched and how that changed, suggested bids, and forecasts. Anyone with a Google Ads account can use it after creating a campaign.

  • Shows search volume trends and suggested bids per keyword.
  • Bid estimates tell you how commercial a term is.

The question it answers

  1. Which keyword research tool is best, and which are free?

Read with it

  1. The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative... Ahrefs Article · 25 min read Keyword Research: The Beginner's Guide by Ahrefs Sam Oh (Ahrefs)
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  4. Ahrefs' free tool for keyword ideas from a seed term, with search volume; Ahrefs Free (formerly Webmaster Tools) adds data on... ahrefs.com Tool Ahrefs Free Keyword Generator Ahrefs
  5. Ahrefs' plan page: Ahrefs Free, Starter at $29 a month, Lite at $129, Standard at $249 and Advanced at $449, with AI-search... ahrefs.com Tool Ahrefs pricing Ahrefs
  6. Semrush's plan page: a Free account with 10 reports a day, and the SEO plan at $139 a month ($117.33 billed yearly) for 5... semrush.com Tool Semrush pricing Semrush (an Adobe company)
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