Article · ~20 min read

How Superhuman Built an Engine to Find Product/Market Fit

Rahul Vohra · First Round Review Free Intermediate

Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer use the product, then track the share who say 'very disappointed'. Under 40 percent means keep working. A test you can run on an idea long before you scale it.

  • The 40 percent 'very disappointed' benchmark for product-market fit.
  • Segment to your high-expectation customers and build for them.
  • Make the fit score a metric you improve quarter by quarter.
Open on review.firstround.com ↗

It answers 93 questions

  1. What does 'validating an idea' actually mean?
  2. How do I talk to customers without them just telling me what I want to hear?
  3. What is an ideal customer profile and how do I define mine?
  4. What actually counts as an MVP, and what's the smallest one I can get away with?
  5. How do I decide what to build next?
  6. How do I know if my idea is any good?
  7. How specific should my target customer be when I'm just starting?
  8. How do I decide which features to cut from v1?
  9. Isn't doing things that don't scale a waste of time, shouldn't I automate from day one?
  10. My launch flopped and nobody cared, did I mess it up?
  11. How do I validate an idea without building anything?
  12. Should I solve a problem I personally have, or chase a bigger market?

And 81 more across the hub.

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