Essay · ~10 min read

How to Create a Social Media Content Strategy

Justin Welsh · justinwelsh.me Free Beginner

Welsh built a large audience by going deep on one platform first, and this essay makes the case plainly: learn the nuances of a single channel, get momentum, then expand, rather than spreading yourself thin across everything at once. That is exactly the fork a founder faces when deciding between blogging and YouTube. Treat it as a way to think about the choice, not a rule that video or writing is always right.

• Pick one platform and get genuinely good at it before adding a second, so you build real momentum instead of shallow presence everywhere
• Consistency beats intensity: a schedule you can actually keep matters more than the perfect first post
• Your choice should follow where you can show up week after week, not where the hype is