Article · Medium read

How to Find New Product Opportunities with a Sales Safari

Étienne Garbugli · Solving Product (Amy Hoy and Alex Hillman method) Free Intermediate

This is the most concrete method we found for collecting the complaints nobody has fixed when you cannot yet get people on calls. You go to the forums, reviews, and support threads where a trade already gathers and log their pains, workarounds, and the exact words they use. It is a practical way to earn context on an unfamiliar industry from the outside before you ever build anything.

  • Find the watering holes where a trade already complains online
  • Log pains, workarounds, and the exact words people use
  • Problems already exist in the open, you just have to listen for them
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The question it answers

  1. How do I find a problem worth solving in an industry I have never worked in?

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