Tool

Internet Archive Wayback Machine

Internet Archive · web.archive.org Free Beginner

The archive of past versions of websites. Compare a competitor's homepage and pricing page over time to see how their positioning and prices changed.

  • Check old versions of a competitor's pricing page.
  • Positioning changes show what did not work for them.
Open on web.archive.org ↗

The question it answers

  1. How do I research my competitors properly?

Read with it

  1. The best book on positioning against competitors by understanding the alternatives customers actually consider. Directly turns... aprildunford.com Book · ~200 pages Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It April Dunford
  2. Dunford reframes competitors as competitive alternatives, starting with the status quo of doing nothing, which is the real... April Dunford (aprildunford.com) Article · 12 min read Positioning and Competition April Dunford
  3. Meta's public search of every ad currently running on Facebook and Instagram. Search a competitor's page to see the offers and... facebook.com Tool Meta Ad Library Meta
  4. Google's public record of ads by advertiser across Search, YouTube and Display, searchable by company name. adstransparency.google.com Tool Google Ads Transparency Center Google
  5. A step-by-step guide to interviewing buyers who chose you or a rival, which is where the most honest competitive intelligence... klue.com Article How to Conduct Win-Loss Interviews Klue
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