Book

Jugaad Innovation

Navi Radjou, Jaideep Prabhu, Simone Ahuja · naviradjou.com Paid Intermediate

This book documents how Indian and other emerging-market entrepreneurs build with severe resource constraints and turn adversity into design decisions. It's useful context, not a discovery method, for why a solution built for a Bengaluru office worker often doesn't survive contact with a Tier 2 or Tier 3 customer's actual constraints.

• Seek opportunity in the very constraints, cost, infrastructure, income, that look like obstacles.
• Keep solutions simple enough to be used and repaired in the customer's real context.
• Flexibility to adapt a product as you learn beats a rigid, upfront-perfect plan.