Template

Lean Canvas template

Ash Maurya · LEANSTACK Free Beginner

The actual one-page canvas, free to print or copy into a doc, so you can fill it in within the hour instead of reading a whole book first. Use it before your first round of customer conversations to write down what you think is true, then use it again after to see what actually changed.

  • Fill in customer segment and problem before solution, in that order.
  • Leave boxes blank rather than guessing, a blank box tells you what to go find out.
  • Keep one canvas per customer segment if you are testing more than one type of user.

The question it answers

  1. How do I run customer discovery as an Indian founder building for Indian users?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  3. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  4. The most systematic step-by-step process for de-risking an idea, built around the Lean Canvas. Where The Lean Startup gives... LEANSTACK Book · ~240 pages Running Lean Ash Maurya
  5. A UX-research leader (ex-Uber Eats, BetterUp) gives founders a concrete three-step discovery process, including how to recruit... First Round Review Article · ~20 min read A founder-friendly playbook for early customer discovery First Round Review (Jeanette Mellinger)
  6. The audio version of YC's user-interview classic, ideal for founders on the go. We include it as an alternate format for the... Spotify Podcast · ~35 min How to Talk to Users with Gustaf Alstromer | Startup School Y Combinator
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