Article · Guide

Local SEO: The Definitive Guide for 2026

Backlinko · backlinko.com Free Beginner

A current walkthrough of local SEO beyond the profile: consistent name, address and phone across listings, local pages on your site and review work.

  • Keep your name, address and phone identical on your profile, site and directories.
  • Build a page on your site for each service and city you serve.
Open on backlinko.com ↗

It answers 2 questions

  1. How do I set up a Google Business Profile and get reviews on it?
  2. How do I get my business to rank on Google Maps?

Read with it

  1. Google's own guidance on what decides where a business shows in local results: a complete, verified profile, accurate hours and... support.google.com Article · 5 min Tips to improve your local ranking on Google Google
  2. The official page on verification: phone or text, email, live video call, video recording or postcard, with Google choosing... support.google.com Article · Help page Verify your business on Google (Google Business Profile Help) Google
  3. Google's page on generating a review link or QR code from your profile, with where to use it: receipts, thank-you emails, the... support.google.com Article · Help page Create a Google link or QR code to request reviews Google
  4. The rules every Business Profile must follow on name, address, category and hours. Breaking them is the commonest reason... support.google.com Article · Help page Guidelines for representing your business on Google Google
  5. Google's own steps for creating a profile at business.google.com/add or claiming one that already shows on Maps. It confirms... support.google.com Article · Help page Add or claim your Business Profile (Google Business Profile Help) Google
  6. How a business that visits customers, or works from home, hides its address and lists the areas it serves instead. support.google.com Article · Help page Manage your service areas for service-area and hybrid businesses Google
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