Article · 7 min read

Memory Recognition and Recall in User Interfaces

Raluca Budiu · Nielsen Norman Group Free Beginner

Human short term memory is tiny, so making people remember things across screens is a hidden tax on your product. This explains why showing options beats making users recall them, with examples like visible menus over blank command lines. A concrete lens for reducing the thinking a user has to do.

  • Recognition is easy, recall is hard, so keep options visible
  • Do not make users remember information from a previous screen
  • Context and cues help users retrieve what they need

It answers 2 questions

  1. What are the core UX principles every founder should know?
  2. I keep hearing "don't make me think" but what does that actually mean when I'm designing a screen?

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