Tool

Plausible Analytics

Plausible Insights · plausible.io Paid Beginner

If you just want to know how many people showed up and how long they stayed, without slowing your page or bolting on a cookie banner, this is a clean option. The script is tiny (around 45 times smaller than Google Analytics), so your landing page stays fast, which itself lowers bounces. Because it does not use cookies or collect personal data, you skip the consent popup that scares visitors off.

  • Tiny script keeps your page loading fast, and a fast page is one big reason fewer people bounce
  • No cookies and no consent banner needed, so you avoid the popup that makes people leave before reading
  • Open source with a simple dashboard, so you are not drowning in reports you will never use
Open on plausible.io ↗

It answers 2 questions

  1. How do I know if a channel is actually working or I'm just fooling myself?
  2. How do I know if people are actually reading my landing page or bouncing in two seconds?

Read with it

  1. If live calls drain you, Clarity lets you watch how real people actually use your product without ever getting on a call. You... Microsoft Tool Microsoft Clarity Microsoft
  2. The book behind the "One Metric That Matters" discipline, which is exactly the mindset you need to judge whether a ship worked... O'Reilly / Lean Series Book · 440 pages Lean Analytics: Use Data to Build a Better Startup Faster Alistair Croll and Benjamin Yoskovitz
  3. Collecting the numbers is easy. Knowing what they mean is the hard part, and this piece is built around exactly that. It shows... withdaydream.com Article What's a Good Bounce Rate? Benchmarks and How to Read Them daydream team
  4. Andrew Chen ran growth at Uber and a16z, and his core idea here, the Law of Shitty Clickthroughs, is exactly why a channel that... andrewchen.substack.com Article Every Marketing Channel Sucks Right Now Andrew Chen
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