Tool

PostHog Product Analytics

PostHog Freemium Beginner

An all in one, generously free product analytics tool that early teams can set up in minutes, with events, funnels, session replay, and surveys in one place. It is one of the two tools our short answer points to, and the free tier easily covers an MVP. A good default when you want signal without stitching tools together.

  • Free tier covers early stage event volumes
  • Combines analytics, replay, and surveys in one place
  • Autocapture lets you start before you know every event
Open on posthog.com ↗

It answers 2 questions

  1. How do I know when something we shipped is actually working versus just launched?
  2. How do I set up analytics and feedback in my MVP so I actually learn something, without over-engineering tracking?

Read with it

  1. 200+ candid conversations with Indian founders and investors on how they actually found their idea, spotted a trend, and... Apple Podcasts Podcast · podcast series (45-90 min episodes) The Neon Show (formerly 100x Entrepreneur) Siddhartha Ahluwalia
  2. This is Indian investors and operators talking, at length, about which global trends actually translate to India and which... Prime Venture Partners Podcast Prime Venture Partners Podcast Prime Venture Partners
  3. The book behind the "One Metric That Matters" discipline, which is exactly the mindset you need to judge whether a ship worked... O'Reilly / Lean Series Book · 440 pages Lean Analytics: Use Data to Build a Better Startup Faster Alistair Croll and Benjamin Yoskovitz
  4. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
  5. The free tool for running the how-would-you-feel-without-this survey that underpins the Superhuman method, giving you a... Sean Ellis and GoPractice Tool · Free tool Product/Market Fit Survey Sean Ellis
  6. This playbook helps you name the single metric that represents the value your product delivers, plus the few inputs that move... Amplitude Template · Guide (PDF) The North Star Playbook Amplitude
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