Essay · 20 min read
Product/Market Fit: Experience and Data
Jason Cohen · A Smart Bear Free Advanced
A bootstrapped two-time unicorn founder lays out what fit actually felt like versus what founders imagine, drawing on real data. It is grounded and unsentimental about the gap between conviction and evidence. Read it when you want to separate your own belief from what the market is telling you.
- The idea you start with is rarely the one that works
- Distinguish conviction from actual evidence
- Fit is felt in real customer behaviour, not decks
