Book

Start Small, Stay Small: A Developer's Guide to Launching a Startup

Rob Walling · Amazon Paid Intermediate

Written specifically for solo and small-team founders without a marketing budget or audience, this book argues for validating a niche and starting to build an email list before or alongside your build, so you're never launching into total silence again.

  • Start collecting emails from interested people before your product is finished.
  • Pick a niche small enough that a lone founder can become known within it.
  • A few hundred engaged email subscribers beat a large, indifferent following.
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It answers 2 questions

  1. How do I find my first 10 customers to sell to when I have zero network and no inbound?
  2. I'm a solo non-technical founder with no audience. How do I launch when I have zero followers to post to?

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